About
Where this comes from
Habit Learning Company grew out of years of practice. Real-world Communication, Learning, and Research projects were driven by collaboration with C-suite executives, founders, large and small teams, and individuals to create measurable improvements. Our laboratory was filled with real clients and real needs that required change now. Over that time, we saw that an over-reliance on cognitive learners' cognitive abilities led to all types of short-sighted problem definitions (lacking emotional, cultural, and metacognition context) and, as a consequence, to short-sighted solutions. Many early projects had great short-term success, only to see their success fade over time. We found this frustration to be one of the key motivations for seeking better solutions.
Habit Learning Company has started from a simple conviction: people get better one tiny habit at a time. BJ Fogg introduced a scientific explanation to describe what we saw in practice that actually works. But that alone is not enough. Our main discovery to emerge from exploring our history and the latest scientific research is that the sustained improvement, stacking of habits, is dependent on improving the FULL spectrum of human intelligence. If we want our lives, relationships, communities, and the world to be a better place, this is the way.
For those who wish to be trusted partners in this journey, we look forward to being open about our work with you. Everything here, everything we do, is meant to be visible, citable, and open to feedback. Because the science of getting better does not sit still, and neither do we.
About David
Little David to big David, in four pictures.
Little David 
Slightly bigger 
Big David 
Founder, today
Little David really wanted to figure out adults—adults behaved weirdly and definitely did not care about the Same things as little David. Slightly bigger, David felt like he had learned some useful things about adults, but the most important things still elude him. Now we get as big as David would get (yes, those who know me would say 5'5" not so big—lol)—and to no surprise, he has come to know that he knows even less than he thought he knew.
Through almost 50 years of working since he was a teenager, Big David has now begun to understand how, sometimes, when you think you are helping, you are actually making things worse. And sometimes when you feel there is nothing you can do, it is a signal that you have a lot to do. Big David finally found enough friends, colleagues, and partners, and success, failure, pride, and shame to understand some of those adult motivations he had sought for so long to figure out. And it all started from one undeniable truth: understanding others means understanding the full range of human intelligence.
As the truth goes, it might not be what you were hoping for, but just hear me out for two minutes. Everything we know about ourselves and about each other is mapped to the specific components of our intelligence—cognitive solving puzzles, metacognition the good a bad of how we think impacts what we see and do, emotional intelligence for how and why we feel and how it effects are relationships and last but not least cultural intelligence that ability to create and share a common knowledge between people we can act on. Ok, that was more like one minute, not two — little brag never hurts, says little David. Yes, the hover info is a cheat.
So this is not a typical founder bio, but this is not a typical company either. At least I hope. Since I know whatever success we find will have its share of failures, too. And the future success of any venture is far from certain. So I leave you with one thought from David's little to big—you gotta try!
Good luck in your journey, and I hope we can be of service to you on your journey for something better
—David Arnowitz · Founder, Habit Learning Company · May 3, 2026
If this bio leaves you wanting facts about David, yes, it was seriously lacking as a statement of what the dude has accomplished. We know you can rectify the problem by going to his LinkedIn page here: linkedin.com/in/davidarnowitz
Knowledge Base Foundation
Habit Learning Company, founded in June 2021, is a fact. But to understand Habit Learning Company is to understand the journey of its founder, David Arnowitz, and the amazing partners, clients, and teams he worked with over the past years. This history helps found Habit Learning Company on a substantial knowledge base of 35+ years of learning and development programs spanning 100+ countries and serving a million-plus users across all types of organizations, from corporate boardrooms to middle schools.
of learning and development programs
where those programs have run
served, from boardrooms to classrooms
Corporate
- ABN-AMRO
- ING
- Philips
- SAP
- Coca-Cola
- Hilton
- Oracle
- Booking.com
Software & Media
- Apple Multi-Media Lab
- LucasArts
- San Diego Zoo "The Animals"
Non-profit & Research
- UCSF
- NCIRE (PTSD)
- Singapore middle school
The unique perspective of learning experiences and data has been tested across many research projects, business outcomes, and tool implementations. Over the years, different levels of cognitive, emotional, and cultural intelligence problems and solution spaces. In 2022, we began creating KB-Satori, our in-house graph knowledge base, to integrate our past program insights with peer-reviewed scientific research to verify or challenge our working assumptions and product definitions for our next generation of products and services.
What's next?
Working with us in a specific capacity? For partners · For researchers